I think knowing your undertone is so essential – and not just with complexion products – it can make finding a lipstick shade that illuminates your complexion completely foolproof. We created each collection with a combination of cool and warm-toned lipsticks to ensure buying one that looks amazing on you is super easy. The rich red shades are super luxurious and feminine. Our first collection is a reflection of the beauty of the rose. See The Throwbacks Collection Being Swatched:Ī sexy spectrum of bold colors, from the fiercest reds, hottest pinks and sexiest beige tones to help you embrace any occasion. I’m SO in love with the shade Board Meeting, which is the perfect 90s shade of brown. I LOVE the sultry pinks and warm browns that the 90s are famous for, and these retro shades will instantly give you supermodel vibes so you can channel your inner Cindy Crawford or Naomi Campbell. Introducing The Throwbacks Collection: eight dope new shades inspired by my obsession with 90s supermodels and everything 90s. Our Newest Collection: The Throwbacks Collection I always think men have their ‘power suits’, but nothing gives me greater confidence than finding the right lipstick – for me, the right shade for the right occasion makes me feel so empowered. Of course, perfecting the formula was one thing, but creating the shades was a whole different story – we literally went through 1000 shades. With just one swipe, you get intense color that glides on like a balm without skipping or dragging. My team and I spent two years crafting the new Matte Power Bullet a lipstick packed with THE most insane pigmentation – we pushed the limits so much that we nearly broke the machines! Crazy fact: Every single lipstick shade has a different formula to ensure that each one delivers maximum comfort and maximum pigmentation, so each is as comfortable as it is pigmented. I wanted to remake the iconic bullet lipstick, and I wanted it to be the best, most powerful version it could be, because that’s how lipstick makes me feel powerful! The Formula Finally, after recreating the lipstick in some amazing modern formulas, I knew it was time to revisit the OG of lipsticks, the bullet. I’ve always felt like lipstick is my secret weapon, which is why it was the first makeup product I created six years ago.